My Parisian Restaurant Map

Thursday, May 24, 2012

Chipotle has landed

I told you Mexican food was all the rage in Paris!

Today Chipotle, the American tex-mex fast food chain, opened its doors to the Parisian public on the boulevard Montmartre.

I got there at about 7.30 pm and the place was packed, mostly with Americans and tourists. All my American friends on facebook were posting excitedly about the new arrival.

Although the food has the potential to make it very very popular, the location (between a McDonald's and a Starbucks) means that it's more likely to drift into the fast food realm than the "hey have you heard of that amazing place with the name I can't pronounce?" category.

Speaking of the name, the French are having serious difficulties with it. Chipotle used this to their advantage,  very cleverly adapting their slogan to "comment prononcez-vous Chipotle?" or " How do you pronounce Chipotle".

But at 9 euros a pop (with an extra 1.50 for guacamole, geez!), they might have a hard time competing with the cheaper McDo next door.

Oh oops, I forgot to take a picture of my burrito, because it was smelling so good I just couldnt stand to wait any longer before eating it. (The fact that I managed to write this whole post without even taking one bite shows remarkable self control on my part) I had the Barbacoa spicy pulled beef, with bacony beans, red salsa, green salsa, guacamole, sour cream and cheese. And they have margaritas, which is an easy win over the 1664 beer that you can get with your Big Mac meal.

20 Boulevard Montmartre, 9th arrondisement
Metro: Richelieu Drouot
Open from 11am-10pm